Whether you’re just starting out as an influencer and are beginning to pitch to collaborate with brands or you just want to present your analytics in one place, having a professional media kit will help you stand out from your peers. It can be completely daunting, I know. Let’s dive in to a few tips and tricks I have learned over the years, on what to include in a media kit as a micro influencer.
Firstly, what is a media kit? Think of it as a resume for potential collaborations. It holds all your important information and key data about you and your brand. You would use a media kit, when you are introducing yourself to a brand in the hopes of future collaborations, you could also provide it as a professional way to answer questions from a brand which requests pricing information.
So how do you get started? First up:
Write an overview
Just like your IG bio, your media kit bio is super important, as its the first insight into who you are and what you do. If you aren’t already connected on IG, this is an initial introduction to you so you want to make sure that it represents you and your brand perfectly.
You want to come across as your authentic self, convey your personal tone, and show off your personality! It doesn’t need to be too long, just a short few sentences about why you love the industry you specialise in, potentially what got you into it in the first place plus your interests and passion projects.
Outline your key platforms and detail your statistics
For example, if your highest engagement is on Instagram, dedicate the largest section of the page to it. Detail statistics such as your following, weekly reach and engagement and percentage of your demographic that is men/women. Think of the information that puts you forward best, and showcases to the person reading it, why they should utilise your platform to promote their product.
It can be really easy to fudge a few of those numbers here, but it is so important that you share statistics honestly. Brands are much more likely to appreciate an honest portrayal of your social stats. Plus with tools like SocialBlade on the market, a brand can easily cross check to make sure that your numbers are accurate.
Provide examples of previous work
This is totally optional, but if you have some nice comments from brands that you have worked with previously, and still have access to the content you created for them – go ahead and add that in! Sharing past collaborations gives your prospective partners an idea of your style of collaboration and your level of professionalism. Include the results of your campaign, such as engagement rate, link clicks, or even – if you have access to the data – the number of items sold.
If you do choose to add that in, make sure it’s not too lengthy. Whoever is reading the media kit likely won’t have the time to read 5-10 testimonials. One or two short testimonials and captivating content will be more than enough.
Outline your pricing
This is a tricky, tricky one – but must be done! Start off with a price you feel comfortable with, speak with any friends on your platforms if you are comfortable to, to gage what they think is the going rate for your platform size. Remember that despite what you are telling yourself, creating content is work. It might be fun work, but there is a reason that everyone doesn’t create content in their spare time.
That’s everything that you want to include in your media kit as a micro influencer in 2022. Unsure how to create one? Our trusty besties over at Canva have heaps of media kit templates that are completely free to use and play around with. Make sure to include imagery from your social media accounts, and images of yourself so the brand know who they are working with and how your content aligns with theirs.
Thanks so much for taking the time to read this post, What to include in a media kit as a micro influencer in 2022. If you liked this post, consider following me on Instagram for more ticks and trips!
Until next time,